What is a Fractional CMO?

Our Fractional CMO (Chief Marketing Officer) consultancy service empowers businesses of all sizes to reach their marketing and sales potential and change the game when it comes to getting big results without the big in-house team.

Put simply, we can be your strategic marketing lead at board level, allowing you access to some of the best heads in the industry without the overhead of a senior hire.

Who is this service for?

From start-up to scale-up and businesses looking to exit, we help to bridge the gap between the marketing and sales functions, the board and other stakeholders, such as investors or your internal team.

Our CMO services

Strategies for growth

Marketing, brand and product.

Employer brand

Strategies and campaigns.

BD strategies

and lead gen programmes.

Actionable insights

Measurable marketing metrics.

Board support

Interim Marketing board member to lead on comms strategy.

Sales & pitch decks

From concepting and templates to sales/BD team toolkits.

In-house teams

Recruiting and structuring in-house marketing teams.

Project management

Key marketing campaigns handled for you.


Upskilling and mentoring your existing marketing/sales teams.

Internal comms

Strategy, employee engagement and implementation.


How do we help start-up businesses?

Our consultancy service brings Marketing Director level expertise to start-up businesses for a fraction of the cost. We’ll work with you to develop and define brand marketing and sales strategies, help you get your business ready to attract investment, support with defining or growing your in-house sales and marketing team, create BD strategies to win in your market and help you to implement tracking and measurement plans that will allow you (and your investors) to see marketing ROI at the click of a button.


How do we help scale-up businesses?

With fast-paced growth comes communication challenges, whether that be internally, with key stakeholders or your customers. We help our clients to take a strategic look at their entire marketing function to ensure the results match the business ambitions and will support your next phase of growth. From go-to-market strategies for new product launches, to brand development to support next phase investment or employer brand strategy to support recruitment needs, we bring CMO level expertise to your business to help you navigate growth at every stage.


How do we help in-house marketing teams?

For in-house teams the biggest challenges can often lie in getting projects over the line with the board, or not having the right insight and strategies in place to back ideas and access budgets. Our collaborative approach helps our clients to break through the frustrations and drive fast-paced change in their organisation. With access to a team of experts, a sounding board and sector insights, data, tools and strategy templates, we help our clients achieve big things.


How do we help Boards / senior leadership teams?

Our consultancy service offers a board peace of mind; confidence that budgets are well spent, that ROI is industry benchmarked and that every penny invested in marketing is driving the right results for the business. From effectiveness audits to marketing strategy review and measurement set up – we ensure every business is reaching their marketing potential and help bridge the gap between your marketing team and the board. We are also an experienced addition to the board to bring extensive comms expertise through times of change, from M&A through to expansion, investment or sale.

Our Senior Consultancy Team

Kari Owers - Founder & CCO

Kari has been a brand comms consultant for 25 years and has worked with some of the UK’s most exciting brands and entrepreneurial fast-growth companies, sitting at the top table from early seed funding rounds right through to exit, during mergers and acquisitions, pivots, product launches and expansion - advising founders and leadership teams on how to communicate effectively at each stage of the business journey. Kari leads on the creation of a clear brand story that will stand the test of time. She has decades of expertise in comms ensuring a long-term brand is built with a powerful PR strategy.

Kirsty Ostell (MCIM) - Managing Director

Kirsty is a fully qualified chartered marketer, strategy and marketing effectiveness specialist. Having worked both in-house and agency side she has developed her skills over the last 16 years to lead our clients to success. Working across sectors, Kirsty supports businesses to develop and define actionable strategies, to build and structure marketing teams and to clearly understand and report on the true impact of their marketing activity. Kirsty leads on effectiveness strategy at O and all things insight, marketing, sales and product marketing, having defined strategies for businesses across sectors from start-up to global organisations.

Kayleigh Keys - Account Director

Kayleigh is Account Director and strategist at O, overseeing the concepting, development and smooth running of growth strategies across sectors. Kayleigh works closely with clients from discovery through to activation to develop strong communications strategies and ensures activity consistently aligns to deliver results that have real business impact. Having been with O for 9 years and with over 15 years in the sector, Kayleigh has extensive experience in communications and PR strategy and brand campaigns. Kayleigh is a former winner of the CIPR North East Young Communicator of the Year Award and sat on the North East Committee.

Sally Crossley - Senior Account Director

Sally is a Senior Account Director working across campaigns and influence, and she brings over 15 years of experience in consumer and FMCG sectors to help brands reach their audience and stand out in their market. From marketing and communications campaigns to influencer and social strategy, she works with global, national and hyperlocal brands to help them succeed and win in their market. Alongside campaign concepting and activation, Sally also leads on experiential moments for our clients, helping them to bring new products to UK markets, launch new tech and drive footfall to new locations.

Fran Ratliff - Head of People

Fran is Head of People at O and our employer brand expert. Having worked both client side for 13 years and as our in-house lead, she knows great employer brand and internal comms and supports our clients with strategy and campaigns to drive a magnetic employer brand through every stage of their journey. Throughout her career Fran has worked across everything from global mega brands to start-up and scale-up organisations.

Find out more

If you're interested in a discussion with our senior consultants, please email CMO@o.agency.


We activate strategic campaigns across multiple channels, mixing traditional media with digital strategy, influencer marketing, PR and social content. Above all, we tell your story.