BrandingJOB: Head of Social

JOB: Head of Social

Are you a creative social content strategist with an analytical mind? An Instagram innovator, a Facebook fanatic, a TikTok early adopter and have a passion for the latest trends and channels?

If you are a socially native leader looking for your next challenge, then this could be the opportunity for you.

We’re looking for an experienced social media marketer with a proven track record in integrated, earned, and paid social strategy. You’ll be obsessed with metrics and big results, with a passion for creative execution. You’ll be a team player who loves to share your knowledge and will be able to work across b2c and b2b clients and platforms. You’ll be a pro at audience mapping and building social communities that drive engagement and brand love.

Role Responsibilities

  • Manage the day-to-day operations of our client social retainers and social execution with our studio and content team, taking accountability of all deliverables and key strategy projects.
  • Management responsibility for the content executives in relation to social media execution – overseeing their day-to-day workload, acting as guardian and delegating as needed to drive forward team success.
  • Act as a collaborative partner to our clients and advice on social media strategy and best practice across our client portfolio – the client guru.
  • Be accountable for all social content outputs for the O client portfolio – working closely with the team to approve social content, develop campaigns and track results.
  • Own planning and execution of regular social shoots to deliver on-brand / exciting content for our clients.
  • Take a lead on new trends in the social world, leading the agency innovation in this space.
  • Lead the way for social media reporting and measurement tactics across the client portfolio.
Strategic Thinking
  • Drive proactivity in bringing innovative social-first thinking and ideas into the campaign mix.
  • Forge strong working relationships with other department leads to align on plans to ensure 360 synergies between Owned, Earned & Paid.
  • Lead on all client social media strategies, working with the account leads to ensure social aligns with the client business and campaign goals.
Data Analytics
  • Manage the delivery of regular reporting on social campaign metrics, social wins and success stories.
  • Data driven with an understanding of content tracking systems for all social channels.
  • Lead on regular reports with key learnings and insights for the agency and our clients.
  • Social media native – deep understanding across channels.
  • Understands the value of ‘community and commerce’ and how to balance both.
  • Can derive insight from data and is comfortable analysing data and reporting.
  • Experience in funnel management, conversion and analytics would be ideal.
  • Experience working with influencers and understanding of brand partnership reporting for brands.
  • Excellent leadership, team management and communication skills.
  • Experienced in developing and implementing strategic plans with a creative approach.

Alongside a competitive salary that we benchmark annually in the industry, you get a wide-ranging package that benefits your financial, physical and mental health when you work at O, including:

  • Flexible working – flexi start and finish times, hybrid office/WFH working
  • Ocademy – personalised training plan, training budget and mentor
  • PRP bonus
  • Pension contributions
  • 25 days’ holiday, plus bank holidays
  • Birthday – Day Off
  • Social squad – a calendar of team events, nights out and activities
  • Oway Day – annual trip away together
  • Wellbeing programme – access to experts and benefits from fitness & nutrition to financial management and mental health
  • ‘Pat on the Back’ scheme
  • Laptop

Send a copy of your CV to Kirsty@o.agency and tell us why we should find out more about you.

Application deadline: 17/05/23

At O, we don’t just accept difference — we celebrate it.

Our goal is to be a diverse workforce that is representative at all job levels of the clients and communities we serve. 

All employment decisions at O are based on business needs, job requirements and individual qualifications, without regard to race, skin colour, religion or belief, sexuality, gender identity, age or disability.

We activate strategic campaigns across multiple channels, mixing traditional media with digital strategy, influencer marketing, PR and social content. Above all, we tell your story.