The O team was the UK regional agency behind the British Masters tournament at Close House, Northumberland.
In the lead up to the event, our media team worked with the European Tour to ensure a consistent stream of breaking player announcements, media partnerships and PR stunts kept it in the news and during the tournament itself our social content crews were behind the scenes managing the live feeds.
The event achieved over 22m social media impressions – the highest ever for the British Masters – with almost 70,000 spectators attending the tournament and £472,552 raised for the official charity Graham Wylie Foundation. Widespread media coverage appeared across print publications, online and broadcast.
Client :British Masters
June 12, 2021