O supports the charity CHUF’s fundraising mission to make life better for children and young people who are born with or who develop heart conditions by providing lifelong support to them and their families. We do this through PR and social media campaigns which drive engagement, traffic to the CHUF website and create a community of people who champion the work of the charity.
CHUF had zero regular donors when the #CHUFisforLIFE campaign was launched in October 2019. As a direct result of the campaign they now have over 60 regular donors giving a significant amount of reliable predictable income for the charity.
In early 2020 as COVID-19 struck, O created an emergency appeal social media video campaign to successfully raise £15,000 to fund food, hotel stays and transport for families with children undergoing treatment, games, gadgets and toys to entertain children in the high dependency unit while they were in quarantine, psychology services, nursing roles and even hand cream for the staff on the ward whose hands were dry from repeated washing. Moving into 2021 we are working closely with the team as the lead the field in the charity sector with cryptocurrency donations. In 2021 alone the charity has received over £100,000 in cryptocurrency donations through a strategic social media and PR campaign.