As a pioneer in the EV space, Elmtronics was competing with huge multinational brands and household names so O developed a strategy to help it stand out as a business driven by purpose, innovation and ‘best in class’ people.

We looked deeply at Elmtronics’ ambitions, purpose and values to develop a visual identity that would talk directly to customers and make employees feel proud.  This created a bold, modern, colourful and impactful brand that would accelerate its ambition to be the UK number one brand for EV charging.

As well as developing a brand identity, tone of voice and communications strategy we launched a nationwide pr campaign to build the profile of Elmtronics as a market leader in its space, which included trade and regional media relations, awards writing and thought leadership.