As Gordon Brown Law Firm entered an exciting new chapter in its history, it needed help repositioning its brand.
An ambitious and growing firm, with a large but personable team of highly skilled people, it required a creative approach to reflect its culture. From this, the ‘Real People, Really Good Lawyers’ integrated brand communications campaign was born.
A strategy based on sharing the personalities of the people behind the business, the resulting multi-channel campaign secured over 150 media articles.
Real People also featured press advertisements, social content and videos to bring the company to life, whilst a new Brand Book communicated the vision and values of the firm to its team.