NHS
We launched the ‘Just Say’ NHS mobile app in 2021, which was designed to empower young people by providing advice on how to be happy, healthy, safe and independent. Following a research exercise that showed young people were easily able to recognise if friends or peers were struggling, the O team created a design-led campaign which encouraged not only downloads, but also for youth users to share it with their peers.
The campaign offered peer-to-peer advice to drive real behaviour change. Creative content designed around a WhatsApp style message trail between friends with both tone of voice and call to action was aimed at driving young people to seek support.