‘Just Say’ is an NHS mobile app designed to empower young people by providing advice on how to be happy, healthy, safe and independent. Following a research exercise that showed young people were easily able to recognise if friends or peers were struggling, the O team has created a design-led campaign which encourages not only downloads but also for youth users to share it with their peers.

The campaign offers peer-to-peer advice to drive real behaviour change. Creative content designed around a WhatsApp style message trail between friends with both tone of voice and call to action is aimed at driving young people to seek support.

The app launches to the public in 2021 and will be available to download via the Apple store or Google Play.