Welcome to our Omniverse
What if you invited someone into your brand world, how would it feel to them? Would it be somewhere they wanted to stay? Would it feel like they were spending time with you, or with the next best brand in your category?
“Prompt Homogenisation” has happened at lightning speed. 2025 was the year AI took efficiency and turned it into a world of sameness so, when there’s endless content in our feeds, how do you stand out and attract attention?
Undoubtedly you will have a brand identity in place, your colours, fonts, icons and guidelines. But do you have an Omniverse?
Omni – of all things; everywhere.
Universe – a particular sphere of activity, experience or interest, especially one that is self-contained or defined by its own rules.
Let us explain.
You’ve developed your brand identity, and even created a Tone of Voice or messaging, but have you taken a step back and looked at your brand’s logical and emotional beliefs?
Your brand world should be treated just like your real world – you have values and beliefs you live by, and you have cultural likes and dislikes to create a stance on the world. That’s what attracts the right people to you and forms your tribes.
Let’s look at what that means in business. If your tribes are your customers or employees, you’ve already mapped them by motivation and beliefs, not by age, location or gender.
Now you are starting to create a Story System. This goes way beyond your TOV into POV, your Point of View of the world. It’s not just about how you say things it’s about knowing why you are saying them in the first place.
Words matter but intentions matter more.
So, you’ve nailed your story system, how does that translate into your visual ‘brand world’?
In our Original Thinking methodology we go further, we will ask you questions that help us understand exactly what you’re all about, then we create a visual world that brings it all to life.
Let’s imagine another brand used your fonts and colours, would the images still feel like yours?
From still photography to moving video, does your visual content allow variation but never feel random? Have you considered what speed your motion graphics should be and why? A visual POV allows us to create a consistency for image use.
A colour climate takes your brand palette and sets some guidelines on how it is used in the real world – if we muted all your colours, would it affect how bold you want to be perceived?
People play a huge part in every business, so when it comes to where they sit in your brand world we take it further than just diversity of image. What energy, attitude and representation do you want people to bring to your marketing and communications?
Symbols also play a big part in successful brand communications, we’ve all seen the repeated eyebrow raise in the McDonald’s advert, that’s their golden arches symbol in motion. What symbols will you want to repeat to get your point across?
If you’re getting it right
- People can recognise your brand without logos or names.
- Its scalable – from campaign level right down to how you crop an image, everything is intentional.
- It evokes a feeling – whether that’s calm or provoked, you’ve made people feel something.
- You are gently (or actively!) repelling the right people in order to attract the right customers.
Come into our Omniverse.
O’s clients are big thinkers, fast-movers, change influencers, thought leaders.
