Brand, strategy and comms
for businesses built to scale
At O, we help ambitious businesses get ready for investment.
Whether you are preparing for a first funding round, scaling into new markets, building towards private equity, growing through acquisition or shaping the story for exit, we bring the strategy, brand, comms and commercial thinking to help you in this next stage.
Over the last five years, we have helped our clients secure more than £1bn in investor funding.
Why investment readiness matters
We work with businesses to build confidence around the areas investors and acquirers care about most.
Market opportunity and customer demand
Showing where the business fits and how customer need translates into commercial potential.
Competitive differentiation and clear market positioning
Defining what makes the business different.
Leadership credibility and a compelling growth story
Building the founder story in a way that feels clear, confident and investable.
Brand authority and long-term brand equity
Creating the visibility and brand equity that supports growth.
From seed to scale to sale
We support your journey at every stage.
Original Thinking™
Our Original Thinking™ methodology brings research, strategy, creativity and communications together, giving leadership teams a clear framework for growth.
Observatory: Understanding audiences, markets, behaviours and opportunities.
Originality: Creating differentiated positioning that investors and customers believe in.
Orbit: Creating communities, partnerships and ecosystems that drive growth.
Omniverse: Building scalable content, brand and communications systems.
Opinion: Developing founder authority and thought leadership.
Outreach: Building visibility, credibility and market influence.
Oracle: Protecting reputation and future-proofing growth.
Who we work with
We work with ambitious businesses preparing for funding rounds, market expansion, growth acceleration, acquisition and exit.
Our consultancy team
Kari Owers
Founder
Kari has spent 30 years advising entrepreneurial businesses, founders and leadership teams through growth, funding, mergers, acquisitions, pivots, product launches and exit. Her experience in brand communications stretches back to the dot com boom, working with fast-growth tech founders at pace and shaping the stories that helped them scale.
Kirsty Ostell
Managing Director
Kirsty brings vast experience across marketing strategy, financial services, growth planning and board-level marketing effectiveness. She works closely with founders and boards to turn ambition into action, helping businesses build sharper positioning and stronger growth strategies.
"We’ve been working with O since 2020 and they are an amazing extension to our team. Working with O has accelerated our position in the market and helped us to reach new consumers to drive awareness and growth in our market categories. We wouldn't be where we are without them."
Michele Gettins, CMO for iamproperty
Ready for investment?
Whether you are raising, scaling, expanding or preparing for exit, we can help you build the story and strategy to move forward with confidence.
Let’s talk about where your business is going next.