WHO IS IN YOUR BRAND ORBIT?
With choices spinning around consumers’ heads like cosmic dust, just how do brands stay relevant to the right people? ‘In your orbit’ captures the idea of being wit
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Originality – it all starts with Oscar Wilde
Recently the phrase ‘algorithmic soup’ has been used to describe the current tsunami of content we all wade through on the daily. Content is being seen in chunks of a few secon
Is it possible to influence without becoming an ‘influencer’?
By Kari Owers, Founder of O.agency If I’ve heard the words ‘I don’t like self-promotion’ once in my career, I’ve heard them dozens of times. Most of my most successful fo

