Reactive PR: The good, the bad, and the ugly
When reactive PR comes up in strategy discussions, it can strike fear into the hearts of comms professionals who can find comfort in layers of curated messaging and iron-clad sign
With cyber attacks on the rise, is your business comms-ready?
We’ve all seen the headlines, LinkedIn posts and comms analysis off the back of the cyber attacks some of the UK’s household brands have experienced over the last couple of wee
KICKING OFF OUR 20TH YEAR WITH NEW CLIENT WINS IN Q1
We have started our 20th year with several new client wins and projects, supporting our impact strategy to support scale-up entrepreneurial business, community and regional growth.
20 year milestone – a look back at our ‘oomph’ moments
O sprung out of the dot com boom back in 2005, quickly building a reputation as a creative agency that was doing something different for the region’s business community. Since ou
Is it possible to influence without becoming an ‘influencer’?
By Kari Owers, Founder of O.agency If I’ve heard the words ‘I don’t like self-promotion’ once in my career, I’ve heard them dozens of times. Most of my most successful fo
Are you in the 85% of B2B marketers considering an influencer strategy in 2025?
Influencer marketing certainly isn’t new, but the surge in B2B marketing leaders that are now seeing a different type of value in influencer partnerships is moving at pace. ‘Bo
The 2025 Marketing Mood – A Big Reset
The search for humanity, intention and simplicity As consumers and businesses enter 2025, a shift is on the horizon as the second half of the decade ushers in a collective desire f
2025: The year of brand building
“We’re good at performance marketing, but our brand sucks!” Possibly the most apt statement we’ve seen as marketers get ready for the ‘2025 brand building revolution’.
The top tribes your workplace needs in 2025
Cultivating a vibrant workplace culture is not just an effort in supporting team wellbeing and recruitment – it’s a strategic move towards accelerating growth and maximising te
Plugging the data skills gap – for bigger budgets and better campaigns
Can you answer these questions with a ‘yes’? If not, this blog is for you. According to Marketing Week’s Career & Salary 2024 report, marketers are calling out da
