Breaking through the noise in the legal sector

The Challenge

Womble Bond Dickinson (WBD) is a transatlantic law firm with a reputation for legal excellence and a forward-thinking outlook. But in a crowded marketplace of professional services, traditional thought leadership risks being lost in a sea of generic whitepapers and predictable commentary.

They wanted to step beyond the expected, positioning themselves as a bold voice for law, business and technology – one that clients, media, and global industries would turn to for clarity on the most complex challenges of our time.

Our Approach

Working as an extension of WBD’s team, we started with strategy, using our Original Thinking methodology to ensure their content went beyond analysis and became original opinion with impact.

Observatory

We mapped emerging trends shaping WBD’s key client industries – from Freeports and Energy, to digital regulation to AI adoption – identifying the cultural and business conversations where WBD could own space.

Originality

We helped WBD define a distinctive brand stance: a legal voice that doesn’t just interpret law, but anticipates its role in shaping the future.

Omniverse

We built content ecosystems that delivered consistency across channels – LinkedIn newsletters, PR, podcasts, and flagship reports – creating a clear, unified narrative.

Opinion and Outreach

Intelligent, expert-led thought leadership was amplified through gold-tier PR placements, media partnerships, and owned editorial platforms.

Over the last few years we’ve hit the big topics, from the Freeports agenda with an industry first outlook report, to leading the energy transition discussion. Most recently we tackled the global AI discussion at a UK and hyper local level with the View from the Top: How business leaders are operationalising AI. This wasn’t another bland whitepaper. It was a research-led, opinion-driven piece that gave CEOs and boardrooms a unique legal and strategic perspective on operationalising AI. We approached this to find the white space and created an interesting debate between the role of the CEO and the CTO.

The Impact

The results have been game-changing for WBD:

Global Reach

Content that reached global, national and regional audiences via multi-channel approach and tier 1 media placement.

Reputation Growth

WBD is seen as a trusted authority across sectors, not just a commentator on law.

Client Impact

Thought leading content is opening doors to new conversations with existing clients, UK targets and global businesses.

Sustained Visibility

This content lives evergreen, driving AI search, discoverability and continues to drive engagement and strengthen brand authority.

Why It Matters

In an era where AI is flooding the internet with filler content, WBD’s work with us proves that original thinking still cuts through. By combining legal expertise with cultural intelligence, strategic opinion and bold opinion, we helped WBD create thought leadership that doesn’t just inform – it influences.