Attensi is a Norwegian founded games developer than specialises in gamified learning for high performance teams across the globe. Working with the likes of Starbucks, Pepsi Co, Circle K, NHS and Costa sees them transform traditional learning methods into bespoke video game apps that can be enjoyed by teams across offices and continents to ensure learning is consistent, competitive, fun and impactful.

Our brief was to drive awareness following the launch of their London HQ and build their profile as a thought leader and innovator in the industry, combining psychology with tech. Our brand building PR hit global titles to showcase case studies, gaming trends and sector insight and saw them appear in over 500 media titles in two years – from the Times, Raconteur and the Daily Mail to leading learning and development and HR titles around the world.

Our stories covered everything from how we learn at different stages in our life, to the joy of competitive learning and trends in hospitality leadership. Our aim was to build awareness and drive leads for the team across their core sectors. By taking a Digital PR approach, coupled with a LinkedIn strategy we ensured that we targeted verticals in key BD sectors for the brand that would lead to sales enquiries, generating new leads for the business in their first year in the UK.