7 DAYS: BOTANICAL BREWING CAMPAIGN

PR REACH OF 2.7 MILLION PEOPLE IN ONE MONTH

OBSERVATORY: BRINGING THE BOTANICAL PROCESS TO LIFE

Soft drinks brand Fentiman’s unique Botanical Brewing process to create its unique flavours takes at least 7 Days, but how do you make the customer sit up and take notice?

ORIGINALITY: THE WORLD’S LONGEST ADVERT

Working in partnership with its creative and media agencies, the Longest Advert Ever was filmed, which aired for 7 consecutive days and was supported by an interactive customer competition across social.

Bringing the concept to the streets, a crafted artwork mural in Manchester which featured their best-selling Rose Lemonade was unveiled, rose by rose, over a 7-day period.

OUTREACH: bringing the campaign to life

As the advert aired, we handled national PR amplification, generating coverage across national marketing, trade and regional press with a total reach of 2.7 million people.

We handled the social media for the campaign, from organic posts to targeted ads and daily engagement posts for a competition to spot a series of clues within the ad to be in with a chance of winning a trip to New York.

Amplifying the mural activation with six hyper-local Manchester based influencers, we created a brand partnership with a local bar to enjoy a rose lemonade seeing regional creator content support a huge regional brand awareness uplift of 11 points.

OFFECTIVENESS™

BEST CONSUMER CAMPAIGN (PROLIFIC NORTH AWARDS 2023)

PR REACH OF 2.7 MILLION PEOPLE IN ONE MONTH

BRAND AWARENESS UPLIFTED BY 11PP WITH HYPERLOCAL ACTIVATION