BOTANICAL BREWING CAMPAIGN

In summer 2023 Fentimans summer campaign celebrated the brand’s unique Botanical Brewing process, which takes at least 7 Days. Working in partnership with its advertising, creative and media agencies the Longest Advert Ever was filmed, which aired for 7 consecutive days, we handled national PR announcing the advert to national marketing, trade and regional press. As a result, we secured media coverage of the advert with a total reach of 2.7 million.

We handled the social media for the campaign, from organic posts to targeted ads and daily engagement posts for a competition to spot a series of clues within the ad to be in with a chance of winning a trip to New York.

MURAL

As well as the Longest Advert Ever, Fentimans unveiled a carefully crafted mural in Manchester which featured their best-selling Rose Lemonade. We launched this activation with six hyper-local Manchester based influencers, which supported a huge regional brand awareness uplift of 11 points.

The activation was named ‘Best Consumer Campaign’ at the Prolific North Awards 2023.