Parkdean Resorts is the UK’s largest holiday park operator with a portfolio of 66 coastal, countryside and woodland destinations stretching from Scotland down to Cornwall. Our national and regional PR brief was to ensure that its parks are the holiday of choice amongst Brits looking to book a UK break or purchase a holiday home.

Our  agency press desk handled the national, regional and local media UK-wide. Alongside managing a schedule of press and influencer fam trips, media competitions and topical newsjacking, we also delivered seasonal digital PR campaigns such as ‘Seasiding’, to encourage British holidaymakers to relive their childhood breaks at the seaside.

In one year alone, media coverage across national and regional titles including The Sun, The Daily Mirror and Birmingham Mail created over 2.5 billion opportunities to see the brand.

Alongside consumer PR we handled the brand’s reputation via corporate comms, employer brand campaigns and a 24/7 crisis PR team on call 365 days a year.

2.5 billion opportunities to see the brand in one year