Key takeaways from Original Thinker, Michele Gettins

Key takeaways from Original Thinker, Michele Gettins

Is there really such a big difference between marketing to businesses and marketing to people?

Not according to Michele Gettins, CMO at iamproperty.

In the latest episode of our Original Thinking podcast, we sat down with Michele to talk about 23 years in marketing, from starting out at Sage and working in fintech, to taking on global category work for Tommee Tippee, and now leading the marketing team at one of the UK’s fastest-growing proptech brands.

When Michele joined iamproperty, the business had around 220 people. Today, it has grown to more than 700, working with 7,000 partner agents across the UK.

That kind of growth needs a brand people understand, a team that keeps asking better questions and a marketing approach that remembers that whether you’re selling to a customer, a client, an agent, an investor or a boardroom, you’re still talking to a human being.