MoneyGuru
We launched a challenger personal finance comparison website to the UK market called Moneyguru.com.
Consumer data and research showed that not only were consumers uncomfortable talking about money, but there also wasn’t a clear understanding of the ‘ins and outs’ of personal finance when it came to terminology.
The strategy for MoneyGuru was to increase consumer trust and confidence when it came to managing their money. Our tone of voice was fun, clear and accessible, giving personal finance tips and advice with none of the jargon.
We brought the Guru’s message of financial enlightenment to life through interesting, informative web content and media outreach. Our goal was to be positioned alongside huge players with much larger media budgets by taking an earned media approach and using digital PR – we used fintech experts from parent company Quint to add credibility to the fun, engaging DTC content.
Across three years, their parent company Quint and its MoneyGuru brand appeared in the media over 800 times from The Metro, Daily Mail and The Sun to Financial Times, Telegraph Connect, Forbes and BBC.
