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Can AI generate truly original ideas, where do the best ideas come from and what does a truly successful creative idea look like? In our new podcast series Original Thinking we cat
O launches new consultancy arm for investment-ready businesses
Newcastle based O agency has launched a new consultancy arm for scaling North East businesses seeking growth investment. Having helped its clients successfully secure over £1billi
Key takeaways from Original Thinker, David McNiven
What does originality look like when you’re marketing a 40-year-old travel brand, with 550 branches, a huge national audience and customers who still value real human advice? Tha
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Are you a creative designer with a strong eye for detail? A typography enthusiast, layout perfectionist and someone who lives and breathes design? If you’re looking to take the n
Welcome to our Omniverse
What if you invited someone into your brand world, how would it feel to them? Would it be somewhere they wanted to stay? Would it feel like they were spending time with you, or wit
Oracle: Leading reputation in an age of relentless crisis
Crises don’t break anymore, they detonate. 2025 was the proof that crisis comms has changed for good and no, I promise this isn’t another article about the Coldplay Kiss Cam mo
O Agency kicks off 2026 with new client wins
Newcastle headquartered O.agency has started 2026 with a bang, welcoming multiple new retained clients to its roster, including national holiday park Verdant Leisure and fast grow
Original Thinking: Why discernment is the most under-rated marketing tool
How good are you at saying no? That’s one of the questions we like to ask CMOs at the outset of working together. In a world where marketing content is getting quicker and easier
