Key takeaways from Original Thinker, Michele Gettins
Is there really such a big difference between marketing to businesses and marketing to people? Not according to Michele Gettins, CMO at iamproperty. In the latest episode of our Original Thinking podcast, we sat down with Michele to talk about 23 years in marketing, from starting out at Sage and working in fintech, to taking […]
Key takeaways from Original Thinker, Peter Oram
How do you make a complex tech business stand out in a market where everyone looks and sounds the same? That’s what we explored in the latest episode of Original Thinking, where we sat down with [tag] Peter Oram, CEO at [tag] PervasID, to talk about global growth of the brand and why technical brilliance […]
Key takeaways from Original Thinker, Jayne Andrews
Can AI generate truly original ideas, where do the best ideas come from and what does a truly successful creative idea look like? In our new podcast series Original Thinking we catch up with some of marketing’s best brains to ask the big questions, from how reinventing a brand helped raise huge investment funding to […]
O launches new consultancy arm for investment-ready businesses
Newcastle based O agency has launched a new consultancy arm for scaling North East businesses seeking growth investment. Having helped its clients successfully secure over £1billion in funding in the last five years alone, the marketing communications and strategy consultancy is launching a series of new services designed for scaling businesses. The senior consultancy team […]
Key takeaways from Original Thinker, David McNiven
What does originality look like when you’re marketing a 40-year-old travel brand, with 550 branches, a huge national audience and customers who still value real human advice? That’s exactly what we explored in the latest episode of our new podcast, Original Thinking, where we sat down with David McNiven, Head of Marketing at Hays Travel […]
