Why PR is the power behind AI Search strategy
Through every era we’ve seen countless evolutions in how brands connect with audiences, and we must not forget that tech and tactics will always drive change. But what we’re witnessing right now, the impact of AI on search and how people discover and evaluate brands is shaping up to be the most significant factor in […]
Employee engagement is falling and that’s a problem for your brand
Gallup’s 2025 State of the Global Workplace paints a sorry picture for employee engagement, with levels dipping back to Pandemic times! Yes, 1 in 10. That’s not just a red flag, it’s a fire alarm for leaders and marketers. If 70% of team engagement is driven by manager engagement, we’ve got a big problem on […]
Kiss Cam Chaos: What the Astronomor scandal teaches us about crisis comms in 2025
Caught on camera at a Coldplay gig. Trending on Insta before the encore. Resigned before the merch stand closed. No, that’s not the plot of a Netflix special, it’s the real-world PR crisis that hit US tech company Astronomer, after its CEO, Andy Byron, was filmed on the kiss cam in a now-viral moment… with […]
Social Tribes: The New Rules of Engagement
Winning with a spectrum of online behaviours Social media is no longer an easy place to map your audiences, it’s a plethora of channels with differing behaviours in how people engage, so the likes of age, gender and location are not enough to grow your brand. There is a broad spectrum of change that has […]
Reactive PR: The good, the bad, and the ugly
When reactive PR comes up in strategy discussions, it can strike fear into the hearts of comms professionals who can find comfort in layers of curated messaging and iron-clad sign off processes. But with careful strategy and planning – yes, you can plan for reactive PR – well done reactive PR can be one of […]
