Reactive PR: The good, the bad, and the ugly
When reactive PR comes up in strategy discussions, it can strike fear into the hearts of comms professionals who can find comfort in layers of curated messaging and iron-clad sign off processes. But with careful strategy and planning – yes, you can plan for reactive PR – well done reactive PR can be one of […]
With cyber attacks on the rise, is your business comms-ready?
We’ve all seen the headlines, LinkedIn posts and comms analysis off the back of the cyber attacks some of the UK’s household brands have experienced over the last couple of weeks. M&S suffered a business-wide online attack that brought systems down, resulting in a crisis unfolding that is estimated to be costing the high-street giant […]
KICKING OFF OUR 20TH YEAR WITH NEW CLIENT WINS IN Q1
We have started our 20th year with several new client wins and projects, supporting our impact strategy to support scale-up entrepreneurial business, community and regional growth. Our corporate comms team is working with fast-growth infosec SAAS platform HiComply, developing its brand positioning and growing its market share with PR and marketing campaigns. HiComply is the […]
20 year milestone – a look back at our ‘oomph’ moments
O sprung out of the dot com boom back in 2005, quickly building a reputation as a creative agency that was doing something different for the region’s business community. Since our inception O has supported clients to deliver more than £50m in economic impact for the region, helped attract 5 million visitors to the North […]
Is it possible to influence without becoming an ‘influencer’?
By Kari Owers, Founder of O.agency If I’ve heard the words ‘I don’t like self-promotion’ once in my career, I’ve heard them dozens of times. Most of my most successful founder clients have actually been very low key when it comes to promoting themselves. What if – in today’s world of always on social media, […]
