Brand COLABS
Lucy Couldwell is the founder of This is Coco creator talent agency, a new breed of agency in the marketing world that operates between the brand and the social media creator to activate campaigns in the marketing mix. What does an influencer/creator agent do? We offer full scale management for our clients, where we help […]
The collaborative workplace
The very word workplace says it all. It demonstrates how much we associate work with a place. Google searches for ‘lonely working from home’ hit their highest peak in late 2021, the highest since we went into lockdown back in March 2020. Searches spiked for ‘what to wear to work’ in early 2022, as hybrid […]
The rise of the collaboration economy
Caroline Campbell, Sustainability Lead Businesses and governments around the world have set themselves net zero targets and drafted corresponding strategies to reduce their carbon emissions in an effort to keep global warming within 1.5 degrees, as agreed in the Paris Climate Agreement. In a society historically built around the fossil-fuel powered industrial revolution, this transformation […]
Designing for reconnection in a post or ‘inter-pandemic’ age
The consumer demand for reconnection is growing as we enter into what’s been coined the “inter-pandemic phase”. Although the impact of Covid-19 is far from over, trends are emerging to aid intimacy within spaces and environments. Materials, shape, form, and user experience all combine to establish our emotional link to objects and spaces and most […]
Collaborative marketing
The days of a top-down approach to marketing your goods or services are long gone. The rise of social media put paid to that. Nowadays the customer is a key part of the marketing channel, taking advocacy to a new level as the average Joe is a media owner. Almost everyone has a platform – […]
