Lucy Couldwell is the founder of This is Coco creator talent agency, a new breed of agency in the marketing world that operates between the brand and the social media creator to ac
The collaborative workplace
The very word workplace says it all. It demonstrates how much we associate work with a place. Google searches for ‘lonely working from home’ hit their highest peak in late 2021
The rise of the collaboration economy
Caroline Campbell, Sustainability Lead Businesses and governments around the world have set themselves net zero targets and drafted corresponding strategies to reduce their carbon
Designing for reconnection in a post or ‘inter-pandemic’ age
The consumer demand for reconnection is growing as we enter into what’s been coined the “inter-pandemic phase”. Although the impact of Covid-19 is far from over, trends are e
The days of a top-down approach to marketing your goods or services are long gone. The rise of social media put paid to that. Nowadays the customer is a key part of the marke
Are we entering a new era of collaboration?
As the world locked down in 2020 and offices and coffee shops sat empty, work colleagues were forced apart, meetings were no longer around a table, “you’re on mute” became a
The Collaboration Economy has arrived, who will you couple up with?
@ was the symbol of the noughties, and the hashtag took over the 2010s, but in the roaring 20’s the symbol making its mark is the X. Gucci x North Face, Nike x Jacquemus, e